More Pages: Burnett Page 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19


Disappointing
"Have You Reached A Verdict, Mr. Foreman?"This book, however, is not without its flaws. Early on in the text, the author refers to Ockham's metaphorical razor as the philosopher's tool used to excise all but the most essential to arrive at the truth. This book's editor obviously misunderstood this concept, and allowed what is a good book to be lessened with the author's ruminations that do nothing to illuminate what this book is about except to reveal the author's intellectual prowess and his penchant for affected behaviors. Maybe that's the way the Princeton University history department likes its assistant professors (the book's jacket identifies the author as one) to appear in print, but since other reviewers on this site have also complained about how the author's smugness gets in the way, I cannot help but think that this book could have been so much better if a stronger editor had been assigned.
If you live in Manhattan or work in its court system, you will particularly appreciate this book. If you're a lawyer, you'd better listen to what the jury actually thinks is important. And if you're a casual reader who appreciates a book about trials and the legal process, I predict you'll like this book, but you probably won't invite its author to your next party.
Existential AutobiographyD. Graham Burnett, a historian of science, delivers a text that I view as an existential autobiography. We explore Burnett's thought processes: "What I am writing is my own story of the deliberations," (p. 14), and he acknowledges that his interpretation of the trial and deliberations differs from interpretations by other jurors. Burnett guides us through the trial and deliberations concerning the killing of a transvestite. While exploring the trial and deliberations, we encounter, process, and (sometimes) abandon many judgments (only a few deal with the defendant). Burnett states about the jury: "We ran the gamut of group dynamics: a clutch of strangers yelled, cursed, rolled on the floor, vomited, whispered, embraced, sobbed, and invoked both God and necromancy," (p. 12). The reader becomes familiar with the jury dynamics and one is led to shudder at the raw power granted to 12 citizens and (an obstinate) judge. The author, at times, is obstinate, but he also appears trustworthy (tremendous memory) and dedicated. I found myself fascinated by this academically well-rounded, successful, youthful Ph.D who obsesses over food (he packed a single shirt and a bag full of food for the sequestered deliberations) and who briefly utilizes Wallace Stevens (the poet; pgs. 148 - 151) to interpret the deliberations. This text kept my mind engaged and it will become an addition to a future syllabus for a course I'll teach.
Along with this book, I recommend Kafka's _The Trial_, Albert Camus' _The Stranger_, and any text by Wallace Stevens.


Not as useful as I had hoped
Linux Newbies...if you buy one book, I recommend this one.The CD included with the book is superb. It includes Caldera OpenLinux 2.2 with WordPerfect 8.0 and hundreds of open source applications. KDE, the graphical user interface to OpenLinux 2.2, is better than the Microsoft Windows GUI. "Que Using Caldera OpenLinux 2.2" and the OpenLinux 2.2 distribution of Linux is a must for anyone new to the Linux community.
The Complete Guide To OpenLinux

Due to lack of originality, this book fails to satisfyI do not feel my time reading this book was well-spent, as I'd encountered almost every topic elsewhere. The advice on how to exploit Windows 2000 web servers (ch. 13) was weaker than I'd expected. The suggested tools list in ch. 3 was incredibly sparse. I am more involved with defending Windows systems than attacking them, but I was still able to easily collect a more comprehensive Windows attack tool kit than that listed in ch. 3.
MW2S is frequently internally redundant, with multiple chapters rehashing the same advice, most of which is already published. The book also mentions a nonexistent CD-ROM and suggests readers to refer to the publisher's web site for certain links. I couldn't find anything beyond the normal book catalog entry for MW2S on that web site. I believe the book may have been rushed to publication, with loose ends left hanging.
The original "Maximum Security" was interesting because it concentrated on exploiting vulnerabilities. Five years later, its descendants are more likely to be generic security books than ground-breaking texts. I'm hoping "Maximum Network Security" (due this month) breaks this trend.
(Disclaimer: I received a free review copy from the publisher.)
CorrectionsSecond, there is NO CD.
Information provided is consistant in quality of the other Maximum Security series (later editions).


absurd
Thoughtful and research-based

Not so good

¡Bonito!

A very blunt opinion:

Basic, Yet informative.Edited by Simon Broadbent, the Vice Chairman of Leo Burnett, London, the book talks about writing the ads, as well as going back to the basics in strategy and onto production, media and evaluation skills, which helps see how advertisements can be managed and improved.
Leo Burnett Ltd, established in Chicago in 1935, was the third most award-winning agency network worldwide in '97-98.The book begins on an ode to Leo Burnett, the Chieftain and driving force behind the agency. A man who laid much emphasis on non-verbal ideas, "the sheer fun of admaking", that took the form of statements with visual qualities, and whose true meaning lies too deep for words: whether the strong Marlboro man on horseback, or the benevolent Jolly Green giant selling corn, or the playful Kelloggs Frosties tiger.
the book is essentially divided into two sections- 'Techniques' and 'Case Histories', the former aiming to help one work for an agency.A much helpful read for a beginner, it touches upon effective advertising techniques like media objectives, media strategies, data presentations, campaign effectiveness, timing, quality, production methods etc. 'Advertising that sells' focuses on product dramatisation, whether through the product as a hero, or celebrity presenters or enacted slice-of-life stories or modern parables.
'Case Histories' takes on the Leo Burnett-handled campaigns. It is both a market analysis, as well as the agency evaluation of its effective utilization of the talked about techniques.
The result: Long running campaigns like Cadbury's Flakes, Perrier mineral water,Austin Metro, Sunday Express (with its famous 'where's Giles'?)etc.
Inspite of this, the book has not been very popular.Someone once said that books that noone wants to read deserve to become extinct, and that probably has happened to the Leo Burnett Book.
On the whole, I'll say, an interesting and very readable book.


A fun read, full of facts and figures.

Not what you would expect from Frances Hodgson BurnettWhile this book is interesting, two factors weigh it down somewhat: the heavy, heavy emphasis on religion and the long paragraphs of dialogue written in the Yorkshire dialect. Although such passages were charming in "The Secret Garden," here they are so long that they become very cumbersome to the reader. They do lend authenticity, of course, but it may be too much for some readers. I was also disappointed by some of the characters' silly self-sacrificing acts, which seem to be the trademark of many romances.